Live Keynote Coverage from MWNY 2001

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They keynote will begin in roughly 15 minutes.

The stream is now showing video of the show floor and playing music. The keynote should begin in roughly 10 minutes.

The camera is now moving around the audience. The keynote should begin in around 5 minutes.

An announcer is now asking people to take their seats and turn off electronic devices that might make loud, disruptive noises.

Well, 9 AM has come and Steve Jobs is now taking the stage. "Good morning"

"We're very happy to be here in New York. We've got some great stuff to share with you this morning."

First topic is Apple retail stores. The first one in Maclean, VA and the other in Glendale, CA. They've been open for 8 weeks and the results have been terriffic. "A solutions oriented way to buy computers." They'll be opening more stores, one in Dallas, one in the Mall of America, one in Woodfield Mall in Chicago area, and one in the Boston area. These four stores will open in August. By the end of the year there will be 25 stores open. At WWDC they made a video of the stores to show developers where their software would be sold. They will now show a video of the Glendale, CA store. The video is a tour of the Glendale store with customers. Now they are just showing what the customers have bought at the store. The video is now ending and it is showing Steve again.

Now the topic is Mac OS X. Steve is having the people in the audience raise their hand if they're using Mac OS X. A lot of the people responded. It has been 116 days since Mac OS X has been released, and they think this is a one year process. There are over a thousand Mac OS X apps and a lot more coming. At WWDC they did a survey and 29% said they plan to release a Mac OS X app within three months (this was 2 months ago). 59% said they'll have apps in the next 6 months. Now Kevin Brown from the Microsoft Mac Business Unit is coming out to show off Office. Kevin is talking about the features OS X offers and how developers have to take advantage of it. The MBU wanted this product to make no tradeoffs and be native to Mac OS X. The interface looks quite different, almost IE5-esque. They've redesigned 700 toolbar items to look more in tune with Aqua. He's talking about how Aqua is not just a pretty face, but allows them to present features more easily. he's showing the new formatting pallete in Word. Now he's showing Excel X, which he says is the best version they've shipped on any platform. He's talking about how they've combined the power of X with Office to make the most stunning documents while still providing reliability and multitasking. He's saying that all the effects, such as transparencies, will work beautifully in the Mac OS X version and that they'll be showing off Office extensively tomorrow. Now back to Steve, and he's introducing an Adobe employee with a hard to spell name, so I won't embarass myself here.

Adobe feels they are at the start of the third generation of publishing. First was desktop publishing, then the 90s was web publishing, now is the third generation where all sorts of devices can access data. He said they are now porting their apps and finding lots of opportunities with Aqua and Mac OS X to improve the apps usability and performance. Now they're showing the X version of Illustrator, all Aquad up. Illustrator launches twice as fast under Mac OS X. This got a cheer. You can slice any image into various pieces to be optimized for the web. Each slice can have its own optimization and file format. Now he's gone into GoLive to use the images. He's basically showing the integration of Adobe apps under X. Now he's talking about InDesign. He's opening an Illustrator document in InDesign. InDesign apparently has lots more transparency abilities in this version, as well as drop shadows being applied to objects, even live text. It looks like that is it for the Adobe rep.

Next up is an employee of Quark to show off the new version of Quark Xpress. It is version 5.0 X and is getting ready for beta. They're showing the cover of MacWorld within the application. He said Quark is great for both the print and web. He's showing off some table features and new context menus. "It is not just for breakfast anymore." I'm sure we're all thrilled about the possibility of exporting Quark documents into shoddy HTML documents. it is kind of cool that it will automatically export the page to HTML and turn the EPS and other formats not on the web into formats like GIFs and JPEGs for the web in a very small period of time. Well, his time is up and now it is video time.

Next up is FileMaker. They've already shipped 50,000 copies of FileMaker X. Every FileMaker solution for OS 9 runs in Mac OS X. Now they're showing FileMaker Server 5.5 for X. It will be shipping July 30 as a Cocoa application. Now he's showing some ways that FMP is used by the entertainment industry. The guy is saying that FileMaker is not going to just develop one or two apps for X, but will be porting a lot of them.

Now it is Connectix, who will be showing VirutalPC for X. A VirtualPC "test drive" for Mac OS X is available today for free. They're showing how it can already boot WinNT, WinME, and WinXP. He's showing off Win 98 running AutoCAD, an engineering application. It is rendering a classic car pretty fast within Win98. He's encouraging everyone to go to the Connectix website, download the VPC test drive, and check out their booth.

"Next up is IBM with something I think you're really going to like." She's talking a bit about ViaVoice and its history on Mac OS. Now is the Mac OS X version of ViaVoice, which features more customization, an Aqua interface, optimization for the G4 and MP systems, and the ability to work with just about any application with text fields. A man is demonstrating ViaVoice, opening an application, increasing the QT windows size, pausing and playing it, starting a new email in Mail, and dictating the email. Even though it really isn't all that fast for dictating email, the crowd is applauding quite a bit. This app will be released later this year.

Next up is the publisher of World Book, who has a product which Steve Jobs calls amazing. This guy is showing the 2002 version of World Book. The representative is showing off all the multimedia options and features of the World Book for X. Excuse me if I'm not updating this adequately, it is just kind of boring, but I'm sure it'll be a great app. "That's incredible" -Steve Jobs

Next up is games! They have the co-founder of Blizzard up there to show off a game for Mac OS X. "Mac gamers have always been a priority for us." This winter they'll be releasing Warcraft III for Mac OS X. It'll be a simultaneous worldwide cross-platform release. Now he's showing the Carbon version under X. "Multiplayer gaming experience is going to kick ass"

Next up is Mac gaming company Aspyr. They'll be showing Tony Hawk 2 for Mac OS X. The guy said that every game he's seen looks and runs better under Mac OS X. He is basically showing off the same things the game has always had, just running in Mac OS X. That's all for Aspyr, thanks for keeping it short, guys. "That won't be the last we hear from Tony Hawk today" -Steve Jobs

Now it is time for a guy from Alias|Wavefront. He'll be showing off Maya. "Apple has been building Mac OS X to be the best platform for 3D." Now they're showing a QT movie rendered in Maya. The film is of a robot manufacturing line and is pretty good looking. Now he's in Maya showing one of the robots and what went into recording the motion. He's talking about how you can quickly drop it into DVD Studio Pro to make a DVD for a client. Today is the official release date for Maya for X. "I know that's a lot to sit through" -Steve Jobs

"What's Apple Doing?" 10.0.4 was downloaded 300,000 times. He just announced that the next version will be much faster. Faster resizing, menus, application launches, faster launches, movable dock, a lot better finder and more personalization. Better support for CD burning, digital cameras, and over 200 PostScript printers, AFP servers over AppleTalk, and much better plug-n-play with USB printers, built in SMB client, WebDav, AirPort administration. Now we'll get a sneak peek of this Mac OS X 10.1. He's showing how fast the menus are. This got oos and ahhs. Now he's opening an image to show how fast Preview is launching. Now he's opening a text document to show how fast the app launches. Basically he's just opening a bunch of the included apps to show how much faster they launch. IE launched in one bounce. Now he's showing a new effect that can substitute for the genie and is much faster than the genie effect. Now he's showing off the Finder. He's showing window resizing is much faster and list view is actually usable now. Column view has always been fast and is now even faster. The columns in column view can now be resized in real time. Now he's showing how you can put modem connection info and options in a menu, battery information, airport information, and volume options and put them all in the menus and keep them out of the dock. Now he's showing off the new DVD player with the Toy Story 2 DVD. Oops, it looks like there was a small problem for a second. Now he's chosen a chapter of the Toy Story 2 DVD and is playing it. Now he's launching iTunes and playing the Beatles it sounds like. Now he's putting in a CDR disc into the computer and is starting to burn a CD right from the desktop. He's dragging things right out onto the disc and selected burn from the menu and is burning a CD right from the desktop. Now he's talking about the digital camera support. He's having a few probs with figuring the camera out. You just turn the camera on and plug it in. Well, the camera is dead, he tossed it to a guy in the audience and is moving onto the next demo. He's showing how the dock is more customizable and can be moved and personlized more. "Really really nice." Mac OS X.1 will be a free upgrade and will be shipped in September. This will be halfway through the one year transition to Mac OS X.

Now for the main show, hardware! First up is notebooks. The iBook has gotten great reviews. Steve is reading excerpts from some of those reviews now. 182,000 iBooks have shipped already. This is the highest volume of any quarter, but it still hasn't met demand. They'll be working overtime to try and meet demand. Now the PowerBook G4. He's reading review excerpts again for the PowerBook G4. "If you've ever suffered Sony Vaio envy..." These reviews are unprecedented and unbelievable. "We're making them as fast as we can."

Now it is iMac time. There will be three new models of the iMac. 500, 600, and 700 MHz iMacs. 128 MB of RAM in the low end, 256 in the mid and high. 20, 40, and 60 gig HDs, CDRW across the board, and prices of $999, $1299, and $1499. Indigo, snow, and graphite are the only colors available. Same case and monitor, buh-bye patterns, it was nice knowing you.

Next up is the PowerMac G4. Now it is time for the second generation of the PowerMac G4, code named QuickSilver. The case is similar in shape, but more iBook/Titanium look for the case. 733 MHz for the low end, which used to be the high end. Mid-range is 867 MHz with a 2MB L3 cache, and the high end is dual 800 MHz with dual 2MB L3 cache. 5 slogs, AGp 4x, FireWire, 3 drive bays. Apparently the case is the exact same with new colors and it looks like new bezels. 128 MB in the two lower models, 256 int he top. 40, 60, and 80 GB HDs. GeForce2 graphics in the two lower models, and a dual display card in the top model with VGA and ADC connectors. CDRW in the entry, SuperDrive in the mid and high end. $1699, $2499 and $3499. Now he's talking about how much money you're saving from what the 733 cost before. Now he's just talking about all the things the SuperDrive can do, yada yada.

Now it is time for the traditional bake-off between a PC and Mac. The reality distortion field is in full effect. They have a PowerMac G4 867 facing an Intel Pentium 4 1.7 GHz. They're using Media Cleaner as the test application. Steve counted down and they're both starting the process of cleaning up the QuickTime movie. As great as these things are, they're always setup for the Mac to win and really aren't all that convincing. Well, the G4 proved its advertised superiority once again, being around twice as fast as the P4. Time for the next demo. Here is a Photoshop demo. Here is yet another bakeoff it looks like. They're rendering a Monsters Inc. poster, if you didn't know that is the new Pixar movie for the Thanksgiving weekend. Again the 867 MHz G4 is schooling the 1.7 GHz P4. The G4 is again only taking about half as long as the P4. Now it is John Rubenstein, some hardware guy at Apple, coming out to explain the "MHz Myth." He's basically saying that MHz isn't the only thing that matters and that not all MHz are created equal, yada yada. Great, exactly what Mac uers need, a tutorial on CPU design. He's still ranting about how pipelines work and the size of the processors, etc. Sorry for the lack of updates, this is just really boring and the reality distortion field is wearing thin. That's all for John. Let's give him a nice round of applause, he probably didn't want to do this as much as we didn't want to listen. Back to Steve talking about availability. The two low end PowerMac G4s are available today, the multiprocessor model will be available in a month. Now he's talking about displays. They're all beautiful, powered from the computer, and have built in USB hubs. The 22" Cinema Display is now only $2500 and the 15" is $599, which I think is still the same.

Now for a video of the PowerMac G4. It is kind of like an extended ad. Showing off the PowerMac and its possibilities, etc. He's talking about the power to burn, etc. Now they are talking to kind of prominent people, like a lady from Maya, saying how fast the machine is and how it has blown them away. Some guy who I didn't catch his title is talking about how artists now feel enabled to make their own videos. This is the same sort of video they always show with lots of artsy, pretty glamour shots and corproate types giving you some PR crap about how great it is.

He's trying the digital camera on OS X demo again and it is actually working. He's showing it automagically downloading the images and placing them in the pictures folder. He's showing how you can very easily make a screensaver slideshow of the pictures in the pictures folder. Looks like that's about it for the camera demo.

"Last thing I want to talk about," iDVD is the new topic. They'll be selling a lot of machines with SuperDrives this quarter, so this is an important topic. Now he's talking about the positive reviews iDVD received and the proliferation of DVD players becoming appliances in every home. Now he's talking about how well iDVD works with iMovie2 and Final Cut Pro. He's basically showing the same iDVD demo as he showed at MWSF. Now he is announcing iDVD 2. It adds the one big thing to take DVDs to the next level, the Hollywood level. You can now put video on the backgrounds and buttons. The discs can hold 90 minutes of video, iDVD 2 is Carbon, and it will ship in September. iDVD2 will be a free upgrade for iDVD users. Now Steve will demo iDVD2 or give a sneak peek or whatever he wants to do. "We have some glitches up here but we'll do our best." He's laying out some menus and making motion menus and what not. Now he's setting Greenday as the background music for the menus screen. The demo is still going. For God's sake Steve, let's move it along. This is sucking my will to live. Looks like the iDVD 2 demo is over. Steve is talking about how this is what Apple is about. They make things faster and enable people to do things they've never been able to do before.

Now he's talking about TV ads and the ones for iTunes and iBooks. Now he is going to show the new ad for iDVD. This new ad is called Elope and will start running alter this week. Now he's going to run the Concert iTunes ad, the Middle Seat iBook ad, and the Elope iDVD ad. I apologize, but I can't really make out the new ad, the stream is kind of broken up and the satellite feed is gone. I'm sure it'll be available either on Apple's site or Ad Critic.

Now back to Steve. He's talking about the past year or so in general, all the innovations, improvements in hardware, new software, and new stores. Now they are doing the traditional round of applause for the Apple employees that have contributed to these products and their families for putting up with them always being at work. All of the products can be seen on the show floor and he encourages everyone to go chech them out. And that is that, another day another keynote. Thanks to everyone for reading, I hope it has been of some help, and sorry if I didn't describe any area you were interested in with enough depth.

Updates by Simon Helton, Doug Landry, and Chad Winston. Design by Jake Rodkin/Oasis Productions. Trademarks of Apple Computer, Inc. reserved.